Caffeinated, sugar-free chewing gum sold direct-to-consumer across the EU and UK on Shopify. 100,000+ customers, 4.9★ average rating.
Operational Surface
- ›Shopify storefronts in EN and NL (firstenergygum.com / .nl)
- ›Free EU shipping over €50 – margin sensitive to fulfillment
- ›Paid social + retention as the primary growth loop
What EVOLVE Intelligence Runs
Contribution margin after COGS, ads, shipping and VAT; CAC vs. LTV by SKU and channel; refund-aware revenue.